Cookie Policy

Version of July 1st, 2018

Dear Visitor (hereinafter, “You” or the “Visitor”),

this Website ( (hereinafter, the “Website“) is owned by U-First S.r.l., whose registered office is located in Via Giovanni Amendola no. 46, 00185 Rome, registered in the Companies’ Register of Rome, with registration number and VAT number 12753241004, R.E.A. n° RM-1397673, with a share capital of Euro 180,000.00 fully paid-in (hereinafter, “We” or “U-First”).

As our Website uses some the so called “cookies” for different purposes, this cookie policy explains what the cookies are and how they are used on the Website.

Some cookies (so called first-party cookies) are stored and controlled directly by us. Through such cookies, U-First collects and processes some of your personal data. This cookie policy, also pursuant to Section 122 of the Legislative Decree n. 196 of 30 June 2003 (the “Privacy Code”) and Section 14 of the EU Regulation 2016/679 (the “Regulation”), explains how we collect such data, for what purposes and what are your rights.

Other cookies (so called third-party cookies) are stored and controlled by third parties. This cookie policy contains links to the privacy policy published by such third parties, that you are invited to read carefully.


1 What are cookies and what are they used for?

Cookies are small text files that the websites visited by the user send directly to his/her terminal (usually to the browser). Such cookies are stored into the user’s terminal in order to be retransmitted to the same websites when the user accesses them again (so called “first-party cookies”).

During the browsing on a website, the user may receive on his/her terminal also cookies of different websites or web servers (so called “third-party cookies”); this happens because the visited websites contain items such as images, maps, sounds, specific links to pages of other websites that are hosted on a server other than the one on which the requested page is hosted. In other words, these are those cookies that are set by a website different from the one that the user is currently visiting.

The cookies may be limited to a single browsing session (so called “session cookies”) and, in such case, they automatically disable when the user closes the browser. Some other cookies may have a pre-set expiry date, and, in such case, they will remain stored and active in the user’s hard-disk until such expiry date, continuing to collect information in the course of the subsequent browsing sessions (so called “permanent cookies”).

Cookies are used for different purposes. Some of them are used to allow the user to visit a website and use its features (so called “technical cookies”). Some other cookies are used in order to collect statistical information, in aggregated or non-aggregated form, about the number of users who access a Website and how a website is used (so called “monitoring or analytics cookies”). Lastly, other cookies are used to track the user’s profile as a consumer and display advertising on a website which are consistent with your interests (so called “profiling cookies”).

For further details about these categories of cookies and in order for you to know which ones of them are used on the Website, please keep reading this cookie policy. Find out how they work and what they are used for and freely choose whether to consent to their use.

2 What are technical cookies and how they work?

Technical cookies are used on the Website for the sole purpose of allowing you to visit the Website and use its features. These cookies are first-party cookies, as they are stored directly by us through the Website.

Some cookies are necessary to provide you with an optimized user experience or to allow your authentication on the Website, e.g. to purchase something on the Website or access your personal area (so called “navigation cookies”). Normally navigation cookies are session cookies and, therefore, once the Internet browser is closed, they are automatically disabled.

Other technical cookies are useful to allow the User to save some of his/her preferences (e.g. the language or the country of origin) without having to reset such preferences each time he/she visits the Website again (so called “functionality cookies”). For this reason, functionality cookies are often persistent cookies, because they remain stored in your computer even after the Interest browser has been closed, until the relevant expiry date or until you delete them from your browser.

The following technical cookies are currently used on the Website:


Cookie Name Cookie Category Cookie Function


– first-party technical cookie

– navigation cookie

– session cookie

The cookie is used to check whether your web browser is set to allow or reject cookies.


– first-party technical cookie

– functionality cookie

– permanent cookie

The cookie is used to customize your view of website interface.
pll_language – first-party technical cookie

– functionality cookie

– permanent cookie

The cookie is used to remember the language selected by the browser and the user’s IP address.
__cfduid – third-party technical cookie

– functionality cookie

– session cookie

The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.
viewed_cookie_policy – first-party technical cookie

– navigation cookie

– session cookie

This cookie is intended to remember the user’s preference regarding the information provided on the acceptance of cookies policy.


As provided for by the applicable privacy laws, your prior consent to the storing of these cookies is not necessary. Obviously, you can freely decide to block the storing of the technical cookies, by changing your Internet browser settings (please refer to paragraph 5, n. 1 to know how to do it). However, please consider that, by blocking the storing of the technical cookies or deleting such cookies, the possibility to access the Website, use it in whole or in part, enable/disable specific features or receive specific services may be in whole or in part jeopardized.

3 What are analytics cookies and how they work?

Analytics cookies are used on the Website to collect aggregate statistical information on the number of users accessing the Website and how they visit it.

The analytics cookies of this Website are third-party cookies, as they are not stored directly by the Company but by the relevant third parties.

The following third-party analytics cookies are used on the Website. We do not request your prior consent to the storing of such cookies, because the data they collect are anonymous and the relevant third parties cannot have access to the analytics disaggregated data based on your IP address (in other words, by using these cookies, the relevant third party cannot identify you, your IP address having been partially masked):


Cookie name Cookie category Link to the privacy policy / Instruction for the opt-out
Google Analytics – third-party analytics cookie

-permanent cookie

– IP masked



Other third-party cookies are used on the Website only with your prior consent, because they are not anonymized, and the relevant third parties can have access to the analytics disaggregated data based on your IP address (in other words, by using these cookies, the relevant third party can identify you through your IP address).


Cookie name Cookie category Link to the privacy policy / Instruction for the opt-out
Google Analytics – third-party

analytics cookie

-permanent cookie


For this reason, when you access the Website, a message will be displayed, which will inform you that: (i) the analytics cookies of the Website are third-party cookies; and (ii) by closing this banner, scrolling this page or clicking any element whatsoever on the page, you consent the use of cookies. Should you decide to consent the use of cookies, we will keep track of your consent through a special technical cookie and, as a consequence, the banner on cookies will not be presented to you again, at your next visit of our Website. Please consider that, should you delete this technical cookie from your browser following the process described in paragraph E, n. 1) below, the track of your consent will be lost and, therefore, the cookie banner will be displayed again at your next visit of our Website.

Obviously, you can freely decide to block the storing of analytics cookies at any time, and, in such case, the possibility to visit the Website or benefit of its contents will not be jeopardized in any manner whatsoever. To know how to do it, please read carefully the privacy policies of the relevant third parties by clicking on the links in the table above.


4 Does the Website use profiling cookies?

No profiling cookies are used on this Website.


5 How to control and disable cookies?

There are different ways to manage, disable or delete cookies:

1 Change the browser settings

Follow the instructions given by the developer of your Internet browser to find out how to control, disable or erase some or all of the cookies:

  • Explorer:
  • Chrome:
  • Firefox:
  • Safari:
  • Opera:

Make your choices carefully. By blocking indiscriminately the receipt of all cookies, including the technical ones, without providing for a specific exception to the Website, you may not be able to browse the Website or enjoy of its functionality, in whole or in part. In addition, by deleting all cookies from your browser, technical cookies may also be removed, and you may therefore remove the preferences you set up using the Website.

2 Use the interactive tools provided by the Company or by third-parties

To disable the third-party cookies, please read the privacy policies of the relevant third parties who store analytics cookies (see paragraph 3 above) to know what tools are available to handle, disable and delete the cookies and, more in general, to opt-out from their use. Please note that, by disabling third-party cookies, (i) you opt-out from their use not only on the Website but also from all other websites on which such cookies are used and (ii) the possibility to access the Website and use its features will not be jeopardized in any manner whatsoever.

When you disable the third parties cookies, you will however display the banner on the cookies on the Websites’ home page; but, in such event, closing the banner and surfing the home page or clicking an element whatsoever outside the banner, you will not receive any third party cookie you have duly disabled.

3 Use the Internet website Internet

Your Online Choices is an Internet website managed by the non-profit organization “European Interactive Digital Advertising Alliance (EDAA)”, the English version of the same is available at the address, providing information on the behavioral advertisements based on profiling cookies ( and allow the Internet users to oppose easily (opt-out) to the installation of the main profiling cookies installed by the marketing operators and used on Internet websites ( Before using this instrument, we hereby recommend you read carefully the general terms and conditions of the site Your Online Choices (, the frequent asked questions (FAQ) ( and the users’ guide (

Please use Your Online Choices consciously. Indeed, notwithstanding that many of the most important marketing companies using cookies are members of the same, certain third parties installing cookies through the Website could not be members of Your Online Choices. Therefore, the use of Your Online Choices does not guarantee that third parties’ cookies will be received surfing on the Website. Please be reminded that, removing all the cookies from the browser, also the technical cookies released by Your Online Choices in order to remind your choices could be removed, thus activating third parties’ cookies.

6 Further information

As highlighted in the introduction to this Cookie Policy, U-First collects and processes certain of your personal data through the cookies that are stored via the Website (first-party cookies). U-First acts as controller of these data, in accordance with the provisions of the Privacy Code. We will process your data only by electronic means, in a totally automated manner and without human intervention. Therefore, our employees and collaborators will never access the content of your personal data obtained through cookies. Some of our employees and collaborates, who we have appointed as persons in charge of the processing, may perform maintenance operations on the IT systems that host your data, without ever being able to access their actual content. Personal data may be stored on servers managed by third parties (e.g. supplier of IT services), which act as external data processors appointed in writing by U-First. Please note that, in compliance with the conditions and guarantees provided by the law, your data could be transferred to countries outside the European Economic Area, which may not provide a level of protection of privacy comparable to that guaranteed by the Italian and European privacy laws. Your personal data will not be communicated to third-party data controllers nor disseminated.

7 What are your rights?

If you want to know learn more about your rights, please read the Privacy Policy to the Visitors’ of the Website.