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Cookie Policy

Cookie Policy

version 1.0 of August 1th 2015

Dear Visitor (hereinafter, “You” or the “Visitor“),

This Website ( (hereafter the “Website“) is owned by U-First S.r.l. – with registered office in Via Giovanni Amendola n. 46 – 00185 Rome – Italy, Fiscal Code, VAT and registration number to the Companies Register of Rome 12753241004,  R.E.A. n. RM-1397673, fully paid-up share capital of Euro 179,100 (hereinafter, “We” or the “Company”).

As our Website uses some the so called “cookies” for different purposes, this cookie policy explains what the cookies are and how they are used on the Website.

Some cookies (so called first-party cookies) are stored and controlled directly by us. Through such cookies, the Company collects and processes some of your personal data. This cookie policy, also pursuant to Section 13 of the Legislative Decree n. 196 of 30 June 2003 (the “Privacy Code“),  explains how we collect such data, for what purposes and what are your rights.

Other cookies (so called third-party cookies) are stored and controlled by third parties. This cookie policy contains links to the privacy policy published by such third parties, that you are invited to read carefully.


A. What are cookies and what are they used for?

Cookies are small text files that the websites visited by the user send directly to his/her terminal (usually to the browser). Such cookies are stored into the user’s terminal in order to be retransmitted to the same websites when the user accesses them again (so called first-party cookies). During the browsing on a website, the user may receive on his/her terminal also cookies of different websites or webservers (so called third-party cookies); this happens because the visited websites contain items such as images, maps, sounds, specific links to pages of other websites that are hosted on a server other than the one on which the requested page is hosted. In other words, these are those cookies that are set by a website different from the one that the user is currently visiting.

The cookies may be limited to a single browsing session (so called session cookies) and, in such case, they automatically disable when the user closes the browser. Some other cookies may have a preset expiry date and, in such case, they will remain stored and active in the user’s hard-disk until such expiry date, continuing to collect information in the course of the subsequent browsing sessions (so called permanent cookies).

Cookies are used for different purposes. Some of them are used to allow the user to visit a website and use its features (so called technical cookies). Some other cookies are used in order to collect statistical information, in aggregated or non-aggregated form, about the number of users who access a Website and how a website is used (so called monitoring or analytics cookies). Lastly, other cookies are used to track the user’s profile as a consumer and display advertising on a website which are consistent with your interests (so called, profiling cookies).

Other third third-party cookies allow the log-in through the user and password of your social networks.

For further details about these categories of cookies and in order for you to know which ones of them are used on the Website, please keep reading this cookie policy. Find out how they work and what they are used for and freely choose whether to consent to their use.


B. What cookies are used on the Website?

– Cookie tecnici

Technical cookies are used on the Website for the sole purpose of allowing you to visit the Website and use its features. These cookies are first-party cookies, as they are stored directly by us through the Website.

Some cookies are necessary to provide you with an optimized user experience or to allow your authentication on the Website, e.g. to purchase something on the Website or access your personal area (so called navigation cookies). Normally navigation cookies are session cookies and, therefore, once the Internet browser is closed, they are automatically disabled.

Other technical cookies are useful to allow the User to save some of his/her preferences (e.g. the language or the country of origin) without having to reset such preferences each time he/she visits the Website again (so called functionality cookies). For this reason, functionality cookies are often persistent cookies, because they remain stored in your computer even after the Interest browser has been closed, until the relevant expiry date or until you delete them from your browser.

The following technical cookies are currently used on the Website:

Cookie Name

Cookie Category

Cookie Function


– first-party technical cookie
– functionality cookie
– permanent cookie

It saves the browser language and the user’s IP address


– first-party technical cookie
– functionality cookie
– permanent cookie

It manages the log-in and the access to the Website personal area

As provided for by the applicable privacy laws, your prior consent to the storing of these cookies is not necessary. Obviously, you can freely decide to block the storing of the technical cookies, by changing your Internet browser settings (please refer to paragraph C, n. 1 to know how to do it). However, please consider that, by blocking the storing of the technical cookies or deleting such cookies, the possibility to access the Website, use it in whole or in part, enable/disable specific features or receive specific services may be in whole or in part jeopardized.

– Analytics cookies

Analytics cookies are used on the Website to collect aggregate statistical information on the number of users accessing the Website and how they visit it. The analytics cookies of this Website are third-party cookies, as they are not stored directly by the Company but by the relevant third parties.

The following third-party analytics cookies are used on the Website. We do not request your prior consent to the storing of such cookies, because the data they collect are anonymous and the relevant third parties cannot have access to the analytics disaggregated data based on your IP address (in other words, by using these cookies, the relevant third party cannot identify you, your IP address having been partially masked):

Cookie Name

Cookie Category

Link to the privacy policy / Instructions for the opt-out

Google Analytics

– third-party analytics cookie

– IP masked / Option for the sharing of the data with Google disabled

Obviously, you can freely decide to block the storing of analytics cookies at any time, and, in such case, the possibility to visit the Website or benefit of its contents will not be jeopardized in any manner whatsoever. To know how to do it, please read carefully the privacy policies of the relevant third parties by clicking on the links in the table above.

– Profiling cookies

No profiling cookies are used on this Website.

– Social networks log-in cookies

Please consider that, by logging-in the Website through the username and password of one of your social networks, some third-party cookies of such social network will be stored on your Internet browser. Each time you log-in the Website by using the relevant user name and password of your social network, we will request the social network a confirmation that such user name and password are correct. Before logging-in through the specific social network button, you are invited to read carefully the privacy policy provided by the social network, concerning the use of these cookies. If you don’t want to receive such cookies, please register on the App without using a social network button. Here below is a list of the cookies relating to the social networks that are used on the Website, with a specification of the links that will lead to privacy policies of such social networks:

Cookie Name

Type of cookie

Link to the privacy policy


– third-party authentication cookie

– authentication cookie   

C. How to control and disable cookies 

There are different ways to manage, disable or delete cookies:

(1) Change the browser settings

Follow the instructions given by the developer of your Internet browser to find out how to control, disable or erase some or all of the cookies:


(2) Use the interactive tools provided by the third-parties

To disable the third-party cookies, please read the privacy policies of the relevant third parties who store analytics cookies (see paragraph B below) to know what tools are available to handle, disable and delete the cookies and, more in general, to opt-out from their use. Please note that, by disabling third-party cookies, (i) you opt-out from their use not only on the Website but also from all other websites on which such cookies are used and (ii) the possibility to access the Website and use its features will not be jeopardized in any manner whatsoever.


D. Further information

As highlighted in the introduction to this cookie policy, the Company collects and processes certain of your personal data through the cookies that are stored via the Website (first-party cookies). The Company acts as controller of these data, in accordance with the provisions of the Privacy Code. We will process your data only by electronic means, in a totally automated manner and without human intervention. Therefore, our employees and collaborators will never access the content of your personal data obtained through cookies. Some of our employees and collaborates, who we have appointed as persons in charge of the processing, may perform maintenance operations on the IT systems that host your data, without ever being able to access their actual content. Personal data may be stored on servers managed by third parties (e.g. supplier of IT services), which act as external data processors appointed in writing by the Company. Please note that, in compliance with the conditions and guarantees provided by the law, your data could be transferred to countries outside the European Economic Area, which may not provide a level of protection of privacy comparable to that guaranteed by the Italian and European privacy laws. Your personal date will not be communicated to third-party data controllers nor disseminated.


E. Your rights

Pursuant to Section 7 of the Italian Legislative Decree no. 196 of 30 June 2003, you entitled at any time to obtain confirmation of the existence of personal data concerning you and be informed of their contents and origin, verify their accuracy, or else request that such data be supplemented, updated or rectified. You also have the right to request erasure, anonymisation or blocking of any data that is processed in breach of the law as well as to object in all cases, on legitimate grounds, to processing of the data. Furthermore, you have the right to obtain a list of the data processors appointed by the Company. In order to exercise your rights or for further information and clarifications regarding this Cookie Policy, please contact U-First S.r.l. by registered mail (to the address “Via Giovanni Amendola n.46, 00185 Roma – Italia“),  by e-mail ( or by fax (+39 0687811673).

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